A Survey study on Viruddha Aahar (Fast food) Consumption Amongst College Students

  • Atul G Ginode
  • Kishor M Pimparkar
  • Madhumati S Nawkar
  • Yogeshwar N Deshpande
Keywords: Virudha Aahar, Incompatible food, Fast food, Food additives, Student, Survey.


The present article deals with the survey study of Virudha Aahar (Incompatible food/ Fast food) consumption behavior among college students of R. T. Ayurved College, Akola, Maharashtra, India. It is aimed to have an in depth analysis of food consumption trends and attitudes among college students. The purpose of this study was to evaluate the reason of students to consume Virudha Aahar (Incompatible food), to know how much their consumption rates and to evaluate awareness levels regarding incidence of health problems on what they are consuming. Survey study was conducted among a sample of undergraduate students (18-25 years old), sample (N = 204) through a documented self-administered questionnaire. It enlists a variety of incompatible dietary articles consumed in today's day-to-day life. The findings of the research lead to the conclusions that all the participants of age group of 18-25 years consume fast foods. The research indicates that factors like service, taste, variety and convenience are having an influence in driving students towards food outlets. It was also found that majority of participants were consuming fast foods less than two times per week.

Author Biographies

Atul G Ginode

Associate Professor & HOD, Dept. of Agadtantra, Vyavahar Ayurved & Vidhivaidyak, R. T. Ayurved College, Akola, Maharashtra (India)

Kishor M Pimparkar

Professor & HOD, Dept. of Swasthavritta, R. T. Ayurved College, Akola, Maharashtra (India).

Madhumati S Nawkar

Associate Professor & HOD, Dept. of Samhita & Siddhant, R. T. Ayurved College, Akola, Maharashtra (India)

Yogeshwar N Deshpande

Assistant Professor, Dept. of Rachana Sharir, R. T. Ayurved College, Akola, Maharashtra (India)

Research Articles