Export strategy of Ayurvedic Products from India

  • Rohit Bhattacharya
  • Reddy K R C
  • Mishra A K
Keywords: Ayurveda, Herbal Products, Traditional Medicine(TM), World Health Organization (WHO)

Abstract

Ayurveda is the most ancient living system of healthcare. The modern quest for healthy life style has led to the fast growing acceptance of Ayurvedic and Herbal products and has created a good market conditions for the Herbal sector, world over. India’s share in the export of herbals is 2. 5% of the total global herbal market. While with the same bio-diversity and ancient culture the China has 13% share of the global herbal market. So there is obviously vast scope for Indian manufacturers for entering the growing worldwide opportunities of business in Herbal Pharmaceutical field. WHO predicts the overall pharmaceutical market to reach US $ 5 trillion by 2050. The major objective of this study is to critically appraise the potential for herbal Ayurvedic products and identify the problems and prospects of this sector. 

Published
2014-05-09
Section
Review Articles